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BE WHO YOU ARE
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Be The Change
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BE THE CHANGE
Founded on January 1st, 2024, and launched in May 2024, our brand was born with a singular vision — one that lives in the name itself:
FEAR OF LIVING AN ORDINARY LIFE.
We exist to inspire you to break free from routine, to challenge the expected, and to escape the ordinary. Through thoughtfully designed, oversized silhouettes and luxury-feel fabrics, we create pieces that reflect not just style — but identity.
This isn’t just fashion. It’s a mindset.
A reminder to be bold, to live fully, and above all...
Be who you are.